Fruits and Vegetables Market Revenue, Trends, and Strategic Insights by 2035
Fruits and Vegetables Market Size
The global fruits and vegetables market size was worth USD 298.47 billion in 2025 and is anticipated to expand to around USD 501.85 billion by 2035, registering a compound annual growth rate (CAGR) of 5.4% from 2026 to 2035.
What Is the Fruits and Vegetables Market?
The fruits and vegetables market represents the global ecosystem involved in the cultivation, harvesting, processing, distribution, and sale of fresh and minimally processed fruits and vegetables. This market includes a wide variety of produce such as apples, bananas, citrus fruits, berries, leafy greens, root vegetables, and tropical fruits. It covers multiple channels ranging from traditional wholesale markets and supermarkets to foodservice outlets and e-commerce platforms. The market plays a vital role in global food systems, supplying essential dietary components while supporting agricultural economies across both developed and developing nations.
Why Is the Fruits and Vegetables Market Important?
The fruits and vegetables market is critical for ensuring global nutritional security and promoting healthier lifestyles. Fruits and vegetables are rich sources of vitamins, minerals, antioxidants, and dietary fiber, making them essential for preventing lifestyle-related diseases such as obesity, cardiovascular disorders, and diabetes. Beyond health, the market contributes significantly to employment generation, rural development, and income stability for millions of farmers and workers worldwide. It also supports international trade, strengthens food supply chains, and enhances economic resilience by diversifying agricultural outputs and reducing dependence on staple crops alone.
Fruits and Vegetables Market Growth Factors
The fruits and vegetables market is experiencing strong growth driven by rising health awareness among consumers, increasing demand for fresh, organic, and sustainably produced food, and expanding urban populations with higher disposable incomes. The growing popularity of plant-based diets and preventive healthcare has further boosted consumption levels. Technological advancements such as precision agriculture, greenhouse farming, hydroponics, and improved cold-chain logistics are enhancing yield quality, minimizing post-harvest losses, and enabling year-round availability. Additionally, the rapid expansion of online grocery platforms, improved retail infrastructure, and supportive government policies focused on nutrition, food safety, and sustainable farming are collectively accelerating market expansion.
Get a Free Sample: https://www.cervicornconsulting.com/sample/2887
Key Companies in the Fruits and Vegetables Market
Dole Food Company
Company: Dole Food Company
Specialization: Fresh fruits and vegetables, including bananas, pineapples, leafy greens, and packaged salads
Key Focus Areas: Sustainable agriculture, integrated supply chains, organic produce, cold-chain efficiency
Notable Features:
Dole Food Company is one of the world’s largest producers and distributors of fresh fruits and vegetables. The company has a highly integrated global supply chain that spans farming, sourcing, processing, marketing, and distribution. Dole is recognized for its strong commitment to sustainability, including initiatives focused on water conservation, renewable energy usage, and reducing carbon emissions.
2024 Revenue: Approximately USD 9 billion
Market Share: Among the highest globally, with a significant share in bananas and fresh produce categories
Global Presence: Operations across North America, Europe, Latin America, Asia-Pacific, and Africa
Fresh Del Monte Produce
Company: Fresh Del Monte Produce Inc.
Specialization: Fresh and fresh-cut fruits and vegetables
Key Focus Areas: Value-added products, food safety, cold-chain optimization, sustainable packaging
Notable Features:
Fresh Del Monte is widely known for its premium fresh-cut fruit offerings and high standards of quality control. The company invests heavily in advanced logistics and ripening technologies to maintain freshness across long-distance supply chains. Its portfolio includes both conventional and organic produce tailored to retail and foodservice customers.
2024 Revenue: Approximately USD 4.5 billion
Market Share: Estimated around 10–12% globally
Global Presence: Strong presence in North America, Europe, the Middle East, and Asia-Pacific
Chiquita Brands International
Company: Chiquita Brands International
Specialization: Bananas and tropical fruits
Key Focus Areas: Brand reliability, sustainable farming practices, supply-chain transparency
Notable Features:
Chiquita is one of the most recognizable brands in the global fruit market, particularly in the banana segment. The company emphasizes responsible sourcing, worker welfare, and environmental stewardship. In recent years, Chiquita has expanded into organic bananas and diversified fresh produce offerings.
2024 Revenue: Several billion USD (estimated)
Market Share: Dominant player in the global banana trade
Global Presence: Operations and distribution networks across North America, Europe, Latin America, and Asia
Total Produce plc
Company: Total Produce plc
Specialization: Fresh fruit and vegetable distribution
Key Focus Areas: Wholesale distribution, retail supply solutions, logistics efficiency
Notable Features:
Total Produce plc has historically been one of Europe’s largest fresh produce distributors. The company specializes in sourcing produce from global suppliers and delivering tailored solutions to retailers and foodservice providers. Its strengths lie in supply-chain management and rapid market responsiveness.
2024 Revenue: Approximately USD 4 billion
Market Share: Strong regional presence in Europe
Global Presence: Primarily Europe, with sourcing and distribution partnerships worldwide
Greenyard NV
Company: Greenyard NV
Specialization: Fresh, frozen, and convenience fruits and vegetables
Key Focus Areas: Retail partnerships, automation, sustainability, packaging innovation
Notable Features:
Greenyard NV is a leading European supplier known for its integrated fresh and frozen produce model. The company focuses on long-term retail collaborations, customized product offerings, and efficiency through automation and digitalization. Sustainability is a core pillar of its operations.
2024 Revenue: Over USD 4 billion
Market Share: Significant share within the European fruits and vegetables market
Global Presence: Strong European footprint with global sourcing capabilities
Leading Trends and Their Impact on the Market
Health and Wellness Orientation
Consumers worldwide are prioritizing healthier diets, driving demand for fresh fruits and vegetables. This trend has increased sales of organic, pesticide-free, and nutrient-rich produce, prompting retailers and producers to expand their fresh offerings.
Supply Chain Modernization
Advancements in cold-chain infrastructure, packaging technology, and real-time tracking systems are reducing food waste and ensuring consistent quality. These improvements enable producers to access distant markets while maintaining freshness.
Sustainability and Eco-Friendly Farming
Sustainable agricultural practices such as reduced chemical usage, water-efficient irrigation, and regenerative farming are becoming mainstream. Companies adopting these practices benefit from improved brand trust and regulatory compliance.
Technology and Precision Agriculture
The adoption of precision farming tools, automation, and data analytics is improving crop yields, reducing labor dependency, and optimizing resource utilization, thereby increasing profitability.
Digital Retail and E-Commerce Expansion
Online grocery platforms and direct-to-consumer models are transforming how fruits and vegetables are purchased, offering convenience and expanding market reach, particularly in urban areas.
Successful Examples of the Fruits and Vegetables Market Around the World
Netherlands
The Netherlands is a global leader in greenhouse and controlled-environment agriculture. Advanced technology allows the country to produce and export large volumes of vegetables despite limited agricultural land.
United States (California)
California is one of the world’s most productive fruit and vegetable regions, supplying a wide variety of produce domestically and internationally through well-developed logistics and export infrastructure.
Japan
Japan has successfully implemented vertical farming and hydroponic systems to overcome land scarcity, producing high-quality vegetables year-round in urban settings.
Costa Rica
Costa Rica is a major exporter of tropical fruits such as bananas and pineapples, benefiting from favorable climatic conditions and strong export-oriented agricultural policies.
Global Regional Analysis and Government Initiatives
Asia-Pacific
Asia-Pacific dominates global production and consumption due to large populations and expanding middle-class incomes. Governments in countries such as China and India are investing in horticulture modernization, cold-chain development, and farmer support programs to improve productivity and reduce post-harvest losses.
Europe
European countries emphasize food safety, traceability, and environmental sustainability. Regulatory frameworks promote organic farming, waste reduction, and climate-friendly agricultural practices, strengthening the fruits and vegetables sector.
North America
In North America, rising consumer demand for organic and convenience produce drives market growth. Government nutrition programs encourage fruit and vegetable consumption, while investments in logistics infrastructure ensure year-round availability.
India
India has introduced initiatives aimed at improving fruit and vegetable quality, safety, and market access. Programs supporting organic farming, export promotion, and farmer-producer organizations are shaping market growth.
Latin America and Africa
Latin American countries play a crucial role as exporters of fruits and vegetables, particularly to North America and Europe. In Africa, government and international initiatives focus on improving productivity, reducing waste, and strengthening regional trade to enhance food security and export potential.
To Get Detailed Overview, Contact Us: https://www.cervicornconsulting.com/contact-us
Read Report: Pharmaceutical Filtration Market Growth Drivers, Trends, Key Players and Regional Insights by 2035
